To be better
Xinyang People's Government

The visual concept of 'Two Be Better' reflects the clarity and readability of Chinese, corresponding to the government's promotion of certainty and psychological security. Following closely is the use of hard-pen calligraphy, depicting Xinyang's contemporary role in the center of Han culture and its dedication to the inheritance of Han cultural knowledge. The two aspects of 'To Be Better' can only be achieved through the transmission of knowledge, which is genuine and enduring. The English text, accessible to the international audience, not only creates visual uniqueness but also embodies the essence of an international perspective.

In terms of visual operation, we have planned it as a system for three different scenarios: 'Library,' 'Administration,' and 'City Gifts Shop.