Year
2023
Media
Project
Z–A
Client
Tan Zhuo

Visual Identity for the media company Z–A.

the colors and structure of "Z" and "A" are derived from memories of still frames after the interruption of television broadcasting in the complete silence of midnight. The RGB colors and square-shaped structure quickly immerse one into the context of media communication. The horizontal lines, capable of varying in length, introduce dynamism to the visual image from the outset. This variation not only accommodates changes in size but also reflects the concept of "extensive" and "complete" through its transformations.